Week 12

  Age should always be considered when creating an advertisement. There are Federal Communications Commission set regulations that limit advertisements during childrens programming, according to the FCC website. Children are extremely easier to persuade than adults, and therefore, it may be considered unethical in certain circumstances.
   The FCC limits the amount of time commercials can run during children's programs. For example, programmers must not air more than 12 minutes of commercail time during an hours worth of programming. Furthermore, according to the website, the products that are being promoted must not relate to the programming.
  According to Social Psycholgy and Human Nature, kids tend to follow their parents idiologies. But when a person reaches the age of 18 until they are 25 there attitudes and perceptions are likely to change. From the ages of 26 to 33, people change only moderately, but after that attidudes and perceptions are set until 60.  From the ages of 60 and up, attitudes and perceptions change the most, according to the book.

 

Butterfinger Commercial

Elderly Got Milk? Commercial

Week 11

  When creating a message targeted at niche market, intelegence needs to be considered. If the market you wish to reach is educated, they need more information in order to persuade them. If the market is general, then the message should feature humor or use a different angle to be received well.
  An intelligent person is more receptive to a message. Meaning they understand what the advertisement is trying to convey. They are harder to pusuade because they will not yield to stupidity and are confident with their dispositions and their decisions.

   Partially intelegent individual can be persuaded without having to divulge a lot of information. Patially intelegent people generally need a message that does the thinking for them. Intelligent have a higher need for cognition need more information, but resist change more than people who have a low need for cognition. For example a cognitive thinker would be persuaded more by the Jewish advertisement above becuase they are more likely to understand the wit. Below the top image is what appeals to persons with a general intelligence.

Energizer Bunny® - Darth Vader - 1994 Commercial

First Energizer Bunny Commercial

Week 10

Repetitive advertising messages, off the top of my head, can be annoying. Fundamentally they work though. "Can you hear me now?". The following is a link explaining why Verizon is going to pursue the popular advertisement. http://www.usatoday.com/money/advertising/adtrack/2004-02-22-track-verizon_x.htm.
Psychologically, repetitive advertising is effective if the original ad is accepted well or if it is heard as a neutral message. If the message is not received well, repeating it will become annoying and ineffective.

  Advertisement wear out can happen to an effective message as well as ineffective messages. Advertisement wear-out occurs when the audience has seen a message too many times. All good things must eventually come to an end. On the flip-side, according to Social Psychology and Human Nature, advertisers may purposefully use the term "wear out" to persuade companies to purchase additional advertising.
  The best way to start a marketing campaign would be to use repetitions with variation. This would include the same basic message, just shown in different ways or settings. A good and example of this would be the energizer bunny ads. The ads are repetitive- the bunny banging his drum- but the settings change- he is on a spaceship or holiday settings are used as well (he's in the mall)

Week 9

  This week, as stated before in Week 8, I will address negative, political advertisements from a psychological perspective. According to the text of "Social Psychology and Human Nature," many voters do not appreciate negative advertising. So the next logical question is, "why do they exist and why do they work?"
   Most research reveals mixed results concerning negative ads in political ads. According to the book, most candidates who use their opponents negative attributes are behind in the polls. Contradictorily, Bennett, the Colorado Democrat, and Buck, the Colorado Republican are both using negative ads in their race for the Senate seat.  According to research this is because when candidates are so close, they use negativity to get ahead. The goal is to reduce the number of people who vote for the other party.
   If a person is not sure what to believe about their party's candidate, they are less likely to vote. Many people don't have time to watch debates and are dependent on the commercials they see. If they are unsure who is right or wrong, they are less likely to vote because then they feel they are not accountable for the politicians future actions. Ultimately, negative advertising in political ads are used as scare tactics... and they work. 

Denver Mayor John Hickenlooper Takes a Dive for Ref C (2005)

Shower

NRSC West Virginia IE Radio Ad: "Good Shot"

NRSC Colorado IE Ad: Challenges

Michael Bennet for U.S. Senate: "Ken Buck's Plan"

Week 8

  In the heart of mid-term elections, I will focus on negative advertising in the media for two weeks. I am a native Coloradoan, and negative advertising is consuming the airwaves, the television, my web-spaces, and my mailbox. Before I delve into the psychological aspects of negative advertising, In this blog, I will express my opinion. In my next blog, I will discuss research.
  In my opinion, which is totally biased right now, I do not like the negativity. I am done hearing about who believes in abortion, or gay marriage and many of the ads are focused on these types of topics.  I know that Americans rights are always significant, threatened, and sometimes not there, but, as a country, we have other things to be worried about at this moment.
  Right now, I want to know what these politicians feel about the war and our broken economy. There are ads out there that are positive, but are lost in the negativity. I believe this says something about our country as a whole. Americans seem to thrive on negativity, even if they don't mean to. Consider: I am addressing negativity with negativity?
  In advertising negativity has a place. It can be used to scare someone into buying a product, or taking a position. It can be used in comparison advertising in a more subtle way. It can be used, and often is used by non-profits, to show how bad life can be and why a consumer should care. 
  As a side note: The political negative advertising was not to bothersome at first, but is definitely rubbing me the wrong way. Over-consumption is bad, isn't it?