Psychologically, repetitive advertising is effective if the original ad is accepted well or if it is heard as a neutral message. If the message is not received well, repeating it will become annoying and ineffective.
Advertisement wear out can happen to an effective message as well as ineffective messages. Advertisement wear-out occurs when the audience has seen a message too many times. All good things must eventually come to an end. On the flip-side, according to Social Psychology and Human Nature, advertisers may purposefully use the term "wear out" to persuade companies to purchase additional advertising.
The best way to start a marketing campaign would be to use repetitions with variation. This would include the same basic message, just shown in different ways or settings. A good and example of this would be the energizer bunny ads. The ads are repetitive- the bunny banging his drum- but the settings change- he is on a spaceship or holiday settings are used as well (he's in the mall)
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